Credibility. Having your own domain
name projects a professional image for you and your company. It gives
the impression that you are operating an established business in a professional
manner.
Exclusivity. Having your own domain name gives you
exclusivity. Without your own domain name you are limited to the e-mail
and web addresses that are assigned to you by your Internet Service
Provider. For example, username@yourisp.com and www.yourisp.com/username.
However, if you register your own domain you can have anything@yourcompany.com
and www.yourcompany.com.
Mobility. Ownership of your own domain gives you the
option of changing your internet provider without changing your web
address. This is not possible if you set up a web site without owning
your own domain name.
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