Credibility. Having your own domain name projects a professional image for you and your company. It gives the impression that you are operating an established business in a professional manner.

Exclusivity. Having your own domain name gives you exclusivity. Without your own domain name you are limited to the e-mail and web addresses that are assigned to you by your Internet Service Provider. For example, username@yourisp.com and www.yourisp.com/username. However, if you register your own domain you can have anything@yourcompany.com and www.yourcompany.com.

Mobility. Ownership of your own domain gives you the option of changing your internet provider without changing your web address. This is not possible if you set up a web site without owning your own domain name.